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by BusinessNews Publishing : Summary: Repositioning: Review and Analysis of Trout and Rivkin’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-7800c | The must-read summary of Jack Trout and Steve Rivkin’s book: “Repositioning: Marketing in an Era of Competition, Change and Crisis”.This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “Repositioning” shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think about yo… Summary: Repositioning: Review and Analysis of Trout and Rivkin’s Book


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Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Exceptional Patient Experience (Business Books) PDF




by Adrienne Boissy : Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Exceptional Patient Experience (Business Books)

ISBN : #0071845348 | Date : 2016-05-04

Description :

PDF-868d0 | Put relationship-centered communication at the forefront of careToday, physicians face a hypercompetitive marketplace in which they must meet unique and complex patient needs as efficiently as possible. But in a culture prioritizing clinical outcomes above all, there can be a tendency to lose sight of one of the most critical aspects of providing effective care: the communication skills that build… Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Exceptional Patient Experience (Business Books)


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by David Weinberger : The Cluetrain Manifesto

ISBN : #0738202444 | Date : 2000-01-06

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PDF-7c309 | The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it “absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were linin… The Cluetrain Manifesto


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Coach Couch 2nd Psychology Business PDF 54150593f

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: Coach and Couch 2nd edition: The Psychology of Making Better Leaders (INSEAD Business Press)

ISBN : #1137561599 | Date : 2015-11-18

Description :

PDF-d832d | Professor Manfred Kets de Vries and his colleagues have helped thousands of executives to increase their effectiveness in dealing with colleagues and clients, and to refocus their own professional and personal aspirations. This book is a volume of essays on leadership development topics written by academics, coaches, and change consultants. It explores how extraordinary leaders and thriving org… Coach and Couch 2nd edition: The Psychology of Making Better Leaders (INSEAD Business Press)


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Managing Technological Development Routledge Management PDF C859612b6

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by Hakan Hakansson : Managing Technological Development (Routledge Advances in Management and Business Studies)

ISBN : #0415285720 | Date : 2002-10-25

Description :

PDF-1b36d | In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case-study, the authors demonstrate the necessity of including social, technological and economical factors when dealing with such issues.Focusing on the inte… Managing Technological Development (Routledge Advances in Management and Business Studies)


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by Marco Rosales : Happy Customers Faster Cash Mexico edition: A guide to effective communication in financial Customer Relationship Management

ISBN : #1523610301 | Date : 2016-01-20

Description :

PDF-8c6fa | SPECIAL OFFER. Only $ 9.95 instead of $ 19.75 till May 20th! Do you struggle with customers who pay late? Are you afraid to lose customers because you want what is rightfully yours? Are you tired of calling customers again and again, hearing the same promises? Then this book is for you. Happy Customers Faster Cash is for business people, either fresh or seasoned, with or without a background … Happy Customers Faster Cash Mexico edition: A guide to effective communication in financial Customer Relationship Management


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Top Mind Content Influence Business PDF 852932e9c

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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (Business Books) PDF




by John Hall : Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (Business Books)

ISBN : #1260011925 | Date : 2017-04-20

Description :

PDF-46e7b | A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By d… Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (Business Books)


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You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges (INSEAD Business Press) PDF




by Manfred F.R. Kets de Vries : You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges (INSEAD Business Press)

ISBN : #1137562668 | Date : 2015-11-18

Description :

PDF-7be08 | Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven’t, to help coaches deal with difficult people and become more effective…. You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges (INSEAD Business Press)


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Happy Customers Faster Cash India PDF 38629a6b4

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by Marcel Wiedenbrugge : Happy Customers Faster Cash India edition: A guide to effective communication in financial Customer Relationship Management

ISBN : #1514376318 | Date : 2015-06-16

Description :

PDF-5d1f5 | Do you struggle with customers who pay late? Are you afraid to lose customers because you want what is rightfully yours? Are you tired of calling customers again and again, hearing the same promises? Then this book is for you. Happy Customers Faster Cash is for business people, either fresh or seasoned, with or without a background in finance, who want to dramatically shorten the time required to… Happy Customers Faster Cash India edition: A guide to effective communication in financial Customer Relationship Management


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Cycle Vie Produits Quatre Phases ClA9s Ebook PDF 396d4c1c8

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Le cycle de vie des produits et les quatre phases-clés: Quelles stratégies supporter, à quel moment et pour quel produit ? (Gestion & Marketing t. 2) (French Edition) PDF




by Layal Makki : Le cycle de vie des produits et les quatre phases-clés: Quelles stratégies supporter, à quel moment et pour quel produit ? (Gestion & Marketing t. 2) (French Edition)

ISBN : # | Date : 2015-04-14

Description :

PDF-9342b | Un guide pratique et accessible pour comprendre le concept de cycle de vie des produitsConceptualisé par l’économiste Raymond Vernon, le modèle de cycle de vie des produits comprend, à l’image d’une existence humaine, un développement en quatre phases majeures : le lancement/la naissance, la croissance, la maturité et le déclin. À la fois simple et universelle, la courbe de vie d’un produi… Le cycle de vie des produits et les quatre phases-clés: Quelles stratégies supporter, à quel moment et pour quel produit ? (Gestion & Marketing t. 2) (French Edition)


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